Overview (WYO success, a SEO growth story)

The Financial Growth
The brand began on an initial capex of only ₹ 1 million (₹10,00,000) in early 2012. The thrill of a generation of Indians wearing their own design resulted in a steep demand curve. Catching the bull by its horns and tethering it resulted in return on investment climbing fast through 35% to 60% year over year (YoY) in 2012. In real turn, the capex of ₹ 10,00,000 scaled up to ₹ 12,00,000 and ₹ 14,00,000 in only about the first half of the year. However, Covid-19 saw fortunes tumble and the urge to climb back into the saddle. In the prevailing circumstance the best vehicle to ride was the social media sector. WYO realised the strength in SEO marketing and invested in an agency. WYO turned to Crack Media for the turnaround – offline marketing was a dangerous bet laden with many physical challenges.

She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane. Pityful a rethoric question ran over her cheek, then she continued her way. On her way she met a copy.