Platforms Used
Meta Ads (Instagram-focused) to reach a highly engaged audience.
Label NOBO’s Performance Marketing Success
This guide examines industries and career paths for architecturegraduates, as well as resources that can help professionals.
Background
Label NOBO, a premium fashion brand, aimed to establish itself among affluent women in Tier 1 cities. The brand faced challenges in reaching the right audience due to its high Average Order Value (AOV) of INR 7,000.
To address this, the brand initiated a performance marketing campaign that focused on awareness and traffic ads in the first month, followed by sales-driven ads, scaling from an initial ROAS of 1.5 to 3-3.5 over seven months.Label NOBO, a premium fashion brand, aimed to establish itself among affluent women in Tier 1 cities. The brand faced challenges in reaching the right audience due to its high Average Order Value (AOV) of INR 7,000. To address this, the brand initiated a performance marketing campaign that focused on awareness and traffic ads in the first month, followed by sales-driven ads, scaling from an initial ROAS of 1.5 to 3-3.5 over seven months.
Challenges
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Project Goal.
Increase Brand Awareness
Drive Sales & Improve ROAS
Enhance Website Traffic
Conversion
Rates
Strategy & Execution
This modern art gallery and cultural hub, situated on a 2-acre plot (87,120 sqft), aim to create an immersive experience by seamlessly blending contemporary architecture with curated art installations, fostering dynamic cultural interactions.
Targeting Strategies
Lookalike Audiences
To reach users similar to high-value customers.
Retargeting Ads
To re-engage interested users.
Interest-based Targeting
Focused on fashion-conscious premium buyers.
Landing Page & Funnel Optimization
Each ad led to a fully optimized product page, ensuring clear product details and strong CTAs.
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SEO & Performance Insights
Including product prices in creatives reduced the bounce rate by 40%, ensuring serious buyers engaged.- Continuous A/B testing and audience segmentation refined ad perfor
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Results.
Quality architecture has soul, it has a connection to its owner, a reflection of what is important to them and the way they live. My reason for doing what I do is to create a beautiful sanctuary for my clients.
Key Learnings & Conclusion
- Data-Driven Scaling: Performance marketing success lies in continuous testing and optimization rather than a single
campaign.
- Audience Segmentation is Critical: The right targeting and creative combinations are key to improving engagement and
conversions.
- Sustainable Growth: The campaign not only drove immediate sales but also improved organic traffic and brand
recognition.
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